Now that technology allows for videos to be seen on the internet without a pause for streaming, videos have perhaps become one of the most important and beneficial marketing tools on the internet. This means that corporate video productions are on the increase at an alarming rate and if a business wants to stay competitive, it too will have to have its videos on the internet.
When the internet first appeared, any business that had a website on it, could reasonably expect to see an increase in sales however, as the internet grew and more and more businesses placed sites on the net, those increases in sales would depend on just how visible a business’s website was. This is shown by the fact that now, if a search is made for a product or service online, hundreds of websites will be displayed in the list of results and these hundreds of sites will appear on dozens of pages but, it has been shown that 90% of searches result in the initiator only looking at the first page of results and so if a business’s website did not appear on that first page, it may never be seen. To ensure a business’s website did appear on that front page, SEO or Search Engine Optimization was conceived and this is a set of strategies that when applied, ensured that a website was among the first on any list of results. SEO though, could also be used in other ways and that was to create link building for a website. With link building there was no need for someone to initiate a search in order to end up at a certain site as a link to that site would be placed on several other websites so that visitors to the host site would be encouraged to also visit the linked site. These links were primarily placed in written content which was then placed on the host website. This was a very effective way to gain visitors to a site especially if the host site was already popular and if it was also relevant to the linked site. What has more recently changed though is, with the ease with which a video can be watched on the internet, only 20% of people are clicking on links placed in written content whilst 80% of people are now reaching new sites by watching videos. Therefore today, if a business wants to attract new visitors to its website, it too must have a video online. Obviously most businesses, even if they had their own SEO specialists, would probably be unfamiliar with video production and as it is the better videos that will attract the most visitors, it is a professional video that a business needs. To meet this growing demand for corporate video production, many SEO services have added video production to their list of offered services. Of course though, as well as having a video that can attract visitors to a site, a business will still need to use the more traditional SEO practices in order to have their site ranked high on search results.